Kredbharat is a fast-growing digital lending platform committed to making credit accessible, simple, and transparent for users across India. With a strong digital-first approach, the brand focuses on delivering seamless loan experiences to users across diverse segments.

Overview

While Kredbharat was able to drive strong traffic, a significant number of users dropped off during the course of the loan application journey. To address the gap, Kredbharat partnered with Pingverse to implement a data-driven retargeting strategy using channels like WhatsApp, SMS, and RCS.

The objective was to re-engage with high-intent users, reduce drop-offs, and improve overall conversion rates through timely and personalized communication.

The Challenge

Despite strong user acquisition, Kredbharat faced challenges in converting interested users into completed applications.

Many users initiated the loan journey however they dropped off midway due to factors like lack of clarity, lengthy processes,momentary hesitation and many more. Additionally, since high-intent users were not re-engaged effectively, the absence of timely follow-ups resulted in lost opportunities. There was a clear need to bring these users back into the funnel with relevant, well-timed, and action-oriented communication.

Pingverse Approach

Pingverse helped develop a smart retargeting framework focused on identifying and re-engaging users who dropped off at different stages of the application journey. Users were segmented based on their drop-off points and intent levels, enabling highly contextual communication.

The strategy leveraged trigger-based messaging across WhatsApp, SMS, and RCS. This ensures users receive timely reminders and nudges. Messaging was designed to highlight key benefits, address user concerns, and simplify the next steps, making it easier for users to resume and complete their applications. Messaging included urgency-driven nudges, benefit-led communication, and simplified instructions to encourage completion. Trigger-based workflows ensured messages were sent at the right time.

Additionally, interactive formats like quick replies and CTA buttons were used to reduce friction and enable users to seamlessly pick up where they left off. Continuous optimization of message timing, content, and format further enhanced campaign effectiveness.

Results & Impact

The retargeting strategy delivered strong improvements across key metrics:

• ~10x increase in application completion rates
• 30%+ reduction in drop-offs across key stages of the funnel
• Significant improvement in user re-engagement rates
• Higher conversion efficiency from existing traffic without increasing acquisition costs
• Improved ROI through better utilization of high-intent users

What Made It Successful

The success of the campaign was driven by a combination of intelligent targeting and timely execution. Segmenting users based on their drop-off stage allowed for highly relevant communication, while trigger-based messaging ensured users were engaged at the right moment.

The use of urgency and benefit-led messaging helped overcome hesitation and prompted action. Simplified and interactive user journeys reduced friction, making it easier for users to complete their applications. Continuous optimization further ensured sustained performance improvements.

Conclusion

By implementing a smart retargeting strategy, Kredbharat successfully recovered a large portion of lost users and improved overall funnel efficiency. Pingverse's approach demonstrated that timely, personalized, and action-driven communication can significantly boost conversions without increasing acquisition spend.

This case study reinforces the importance of retargeting as a critical lever for maximizing ROI in digital lending journeys.