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Poonawalla Fincorp is a leading non-banking financial company (NBFC) in India, offering a wide range of financial products including personal loans, business loans, and consumer financing solutions. With a strong focus on digital-first lending, the brand continuously seeks innovative channels to reach and convert high-quality users.
In an increasingly competitive digital lending ecosystem, financial brands must go beyond traditional marketing channels to capture high-intent users effectively. This case study highlights how Poonawalla Fincorp leveraged RCS (Rich Communication Services) campaigns powered by Pingverse to significantly enhance engagement, scale reach, and improve conversion quality for its personal loan offerings.
Poonawalla Fincorp faced key challenges in scaling its personal loan acquisition campaigns due to limited engagement through traditional SMS and digital channels. They also faced difficulty in reaching high-intent users at the right moment which led to inconsistent conversion quality across performance campaigns and lower interaction rates due to lack of rich, interactive communication formats
There was a clear need for a more engaging, personalized, and scalable communication channel that could drive both user interaction and high-quality conversions.
To overcome the limitations of traditional channels, Pingverse implemented RCS-based campaigns that enabled Poonawalla Fincorp to deliver highly interactive and visually rich messages directly to users' messaging inbox. This approach combined advanced targeting with engaging formats to create a seamless and impactful user experience. Leveraging strong data capabilities, Pingverse identified and targeted high-intent users based on behavioral and contextual signals, ensuring the campaigns reached audiences most likely to convert. The strategy further incorporated cohort-based segmentation, where users were grouped into distinct categories such as those actively searching for personal loans, financial product explorers, and credit-ready users with a higher probability of approval. Each cohort received personalized messaging tailored to their stage in the decision-making journey, making communication more relevant and effective.
RCS played a crucial role in enhancing engagement by enabling rich, interactive messaging formats, including visually compelling creatives, actionable CTA buttons like “Apply Now” and “Check Eligibility,” and carousel formats that showcased key loan benefits. These features allowed users to interact instantly within the message itself, reducing friction and improving the overall experience.
At the same time, Pingverse ensured scale without compromising quality by delivering 3x audience volume, significantly expanding reach while maintaining high relevance and intent. This balance of scale, personalization, and interactivity was key to driving stronger engagement and better conversion outcomes for the campaign.
The RCS-led strategy delivered strong performance improvements across key metrics:
Overall, Pingverse enabled Poonawalla Fincorp to drive both scale and efficiency, ensuring that higher engagement translated into meaningful business outcomes.
The success of this campaign can be attributed to:
By leveraging Pingverse's RCS capabilities, Poonawalla Fincorp successfully transformed its personal loan acquisition strategy. The campaign demonstrated how interactive messaging combined with intelligent audience targeting can drive superior engagement and high-quality conversions at scale.
The Pingverse Team with expertise in customer engagement, communication technology, and marketing strategy delivers omnichannel solutions that enhance engagement and efficiency. With deep experience across industries, the team focuses on redefining business communication to drive real business impact. Each case study reflects a commitment to innovation, performance, and seamless customer connections. At Pingverse, insights are backed by data and driven by results.